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Radon

Leveraging the technological age, I will develop a national awareness campaign by using social media to raise awareness about radon using and will introduce a new hashtag: #ridradon. I will also collaborate with apartment renters, facilities, landlords, facility managers; local home inspectors and health departments; and the National Radon Hotline to help plan, initiate, implement, and evaluate the campaign.

Identify target population
  • Apartment renters who use social media for news and information
Gain interest
  • Use the slogan Rid Radon and hashtag #ridradon to introduce the campaign to the public
  • Use eye-catching flyers with information about radon and ways for renters to request or access tests
Develop concern
  • Provide facts about radon, particularly morbidity and mortality information
Provide information
  • Provide options for renters to help identify whether their homes are safe/unsafe
    • Request for landlords/facility managers to provide documentation regarding radon levels of the facility or to provider renters with radon testing 
    • Call the National Radon Hotline for guidance 
    • Call partner home inspectors 
    • Ask questions and get answers through social media
Engage action
  • Host a Twitter chat with CDPH, local home inspection company, premier apartment facility in the area 
  • Get the general public to use #ridradon
Assess results
  • Assess outcome of Twitter chat; amount of calls to National Radon Hotline, partner home inspectors, and health departments, and monitor test results at 3 month intervals

Comments

  1. JudyJudeSeptember 16, 2018 at 6:50 PM

    Nica, Great hashtag #RidRadon, so catchy that it would stick. The engage action to host a Twitter chat with CDPH would be a strong support for this cause, and having CDPH as a stakeholder is an excellent idea!

    ReplyDelete
  2. Antonio SorianoOctober 10, 2018 at 2:29 PM

    I like your implementation of social media into an awareness campaign. Social media is an impactful and important way to inform the younger generations. Social media is also one of the most useful tools to also reaching the most people as possible. Twitter has around 300 million active monthly users and is the 9th largest social network. What made you gravitate towards twitter? Have you thought of including other social media sites as well into your awareness program?

    ReplyDelete

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